Meet the Cross-Pollinators

Cross-Pollinate Consulting Solutions is led by Susan Abbott

Cross-Pollinate Consulting Solutions collaborates with consultants, researchers, NGOs and others including:

Susan Abbott Cross-Pollinate ConsultingSusan Abbott is the Director of Cross-Pollinate Consulting Solutions, a Denver, Colorado-based consulting business that brings together a diverse range of ideas, expertise and experiences in support of media development and internet freedom programs around the world.

She works with non-profits, academic institutions, donors, and companies to help craft meaningful approaches to research, fundraising/development, program evaluation, organizational capacity building and strategic planning of programs designed to support freedom of expression and access to information.

Abbott has worked with a range of media development, press freedom and digital rights organizations, including Albany Associates, the Center for International Media Assistance, the Global Forum for Media Development, Free Press Unlimited, ICFJ, IMS, Internews, IREX, Media Legal Defence Initiative, and Thomson Foundation. Abbott is a co-editor of International Media Development: Historical Perspectives and New Frontiers.

Abbott is also an instructor at the University of Colorado Boulder where she teaches in the Media Studies department and a Non-Resident Fellow at the Center for Media, Data and Society, Central European University. She is a co-chair of the IAMCR Working Group on Media Sector Development.

Tim Cooper is an experienced and versatile Research and Evaluation Director and Team Leader.

Cooper has designed, implemented and analyzed qualitative, quantitative and digital research and evaluation projects in more than 30 countries across Africa, the Middle East and South Asia.

His work in Africa has included a focus on Malawi, Nigeria, Ethiopia Kenya, Tanzania, Uganda, Rwanda, Niger, Chad and Burkina Faso. Cooper has 15 years of experience developing independent evaluation strategies and generating actionable insight in support of strategic themes including media development, cross platform media engagement, behavior change communication, gender equity, financial inclusion, governance, education, health, corruption and countering violence and extremism.

Cooper has specialist methodological expertise in audience research, quantitative and qualitative evaluation methodologies, public opinion measurement and impact evaluation strategies. He also has commercial experience in advertising market modeling, audience measurement, consumer segmentation and brand development.

Copper holds a BSC in Applied Psychology and Sociology and an MSc in Social Research Methods, from the University of Surrey, UK.

Tyler Jacobson has over 20 years of in-house and agency side marketing experience.

His early career as Vice President of MacHighway helped take the start-up web hosting company from 200 monthly subscribers to one of the top 1% globally.

As a member of the Philosophy Communication leadership team, he built a modern digital marketing department that helped clients in the luxury appliance, SaaS, education, and home services verticals extract better results from trackable, integrated strategies.

As CEO and digital strategist of Omnifonic, Tyler has partnered with Cross-Pollinate to help media organizations track baseline key performance indicators and set data-driven goals.

In addition to working with clients and agency partners, Tyler is frequent guest lecturer at the Daniels College of Business at the University of Denver and the University of Colorado, and also teaches digital marketing classes at General Assembly.

Erich Sommerfeldt is an Associate Professor in the Department of Communication, University of Maryland. 

Dr. Sommerfeldt is a research and strategic communication specialist with extensive experience in the design and evaluation of domestic and international public relations and public affairs efforts as well as the monitoring and evaluation (M&E) of international development projects.

He has participated in applied research and development projects in developing nations around the world, including Peru, Brazil, China, Haiti, and Jordan, among others.

He has authored numerous evaluation and research reports on the role of communication in development initiatives. Sommerfeldt is an expert in quantitative and qualitative research methods, including social network analysis, content analysis, surveys, focus groups, and interviews, and is skilled in advanced statistical methods of data analysis.

Sommerfeldt is a two-time winner of the Best Article of the Year Award from the Public Relations Division of the National Communication Association for his research on civil society and development communication.

Maureen Taylor, PhD is a Professor at the School of Communication, University of Technology Sydney.

Dr. Taylor is a strategic communication monitoring and evaluation specialist. Taylor has worked as the M&E Specialist on traditional media and new media communication projects across Africa, Asia, E&E, and the MENA region for USAID, Department of State, and DFID.

As a field researcher, Taylor integrates the traditional methods of social science including survey research, randomized design, network analysis, content analysis, focus groups, interviews, and participatory methods into measuring the impact of traditional and new media projects.

As a trainer, Taylor instructs organizations how to set up, report, and use M&E findings to improve sustainability and impact.

Susan Abbott is the Director of Cross-Pollinate Consulting Solutions, a Denver, Colorado-based consulting business that brings together a diverse range of ideas, expertise and experiences in support of media development and internet freedom programs around the world.

She works with non-profits, academic institutions, donors, and companies to help craft meaningful approaches to research, fundraising/development, program evaluation, organizational capacity building and strategic planning of programs designed to support freedom of expression and access to information.

Abbott has worked with a range of media development, press freedom and digital rights organizations, including Albany Associates, the Center for International Media Assistance, the Global Forum for Media Development, Free Press Unlimited, ICFJ, IMS, Internews, IREX, Media Legal Defence Initiative, and Thomson Foundation. Abbott is a co-editor of International Media Development: Historical Perspectives and New Frontiers.

Abbott is also an instructor at the University of Colorado Boulder where she teaches in the Media Studies department and a Non-Resident Fellow at the Center for Media, Data and Society, Central European University. She is a co-chair of the IAMCR Working Group on Media Sector Development.

Tim Cooper is an experienced and versatile Research and Evaluation Director and Team Leader.

Cooper has designed, implemented and analyzed qualitative, quantitative and digital research and evaluation projects in more than 30 countries across Africa, the Middle East and South Asia.

His work in Africa has included a focus on Malawi, Nigeria, Ethiopia Kenya, Tanzania, Uganda, Rwanda, Niger, Chad and Burkina Faso. Cooper has 15 years of experience developing independent evaluation strategies and generating actionable insight in support of strategic themes including media development, cross platform media engagement, behavior change communication, gender equity, financial inclusion, governance, education, health, corruption and countering violence and extremism.

Cooper has specialist methodological expertise in audience research, quantitative and qualitative evaluation methodologies, public opinion measurement and impact evaluation strategies. He also has commercial experience in advertising market modeling, audience measurement, consumer segmentation and brand development.

Copper holds a BSC in Applied Psychology and Sociology and an MSc in Social Research Methods, from the University of Surrey, UK.

Tyler Jacobson has over 20 years of in-house and agency side marketing experience.

His early career as Vice President of MacHighway helped take the start-up web hosting company from 200 monthly subscribers to one of the top 1% globally.

As a member of the Philosophy Communication leadership team, he built a modern digital marketing department that helped clients in the luxury appliance, SaaS, education, and home services verticals extract better results from trackable, integrated strategies.

As CEO and digital strategist of Omnifonic, Tyler has partnered with Cross-Pollinate to help media organizations track baseline key performance indicators and set data-driven goals.

In addition to working with clients and agency partners, Tyler is frequent guest lecturer at the Daniels College of Business at the University of Denver and the University of Colorado, and also teaches digital marketing classes at General Assembly.

Erich Sommerfeldt is an Associate Professor in the Department of Communication, University of Maryland. 

Dr. Sommerfeldt is a research and strategic communication specialist with extensive experience in the design and evaluation of domestic and international public relations and public affairs efforts as well as the monitoring and evaluation (M&E) of international development projects.

He has participated in applied research and development projects in developing nations around the world, including Peru, Brazil, China, Haiti, and Jordan, among others.

He has authored numerous evaluation and research reports on the role of communication in development initiatives. Sommerfeldt is an expert in quantitative and qualitative research methods, including social network analysis, content analysis, surveys, focus groups, and interviews, and is skilled in advanced statistical methods of data analysis.

Sommerfeldt is a two-time winner of the Best Article of the Year Award from the Public Relations Division of the National Communication Association for his research on civil society and development communication.

Maureen Taylor, PhD is a Professor at the School of Communication, University of Technology Sydney.

Dr. Taylor is a strategic communication monitoring and evaluation specialist. Taylor has worked as the M&E Specialist on traditional media and new media communication projects across Africa, Asia, E&E, and the MENA region for USAID, Department of State, and DFID.

As a field researcher, Taylor integrates the traditional methods of social science including survey research, randomized design, network analysis, content analysis, focus groups, interviews, and participatory methods into measuring the impact of traditional and new media projects.

As a trainer, Taylor instructs organizations how to set up, report, and use M&E findings to improve sustainability and impact.